Jiffy Trip History

On August 25, 1972, Jiffy Trip officially opened to guests for the first time in Cherokee, Oklahoma. The culmination of innovation, commitment to teamwork, and community are what led owners, K.V. Williams and Larry Hammer, to the first opening of a Jiffy Trip Convenience Store and, eventually, the acquisition of more stores throughout northwest Oklahoma.


As Jiffy Trip began growing and acquiring other stores, we showcased our innovation by becoming one of the first convenience store chains to offer hot coffee. Now a common offering and a key product for Jiffy Trip and c-stores nationwide, it was unheard of, at that time, for stores to offer hot dispensed beverages. The company’s products, services, technology, and manufacturing practices have advanced dramatically while maintaining a keen focus on meeting and exceeding customer expectations and innovating for the future. Central to that success are Jiffy Trips’ 300-plus team members. Innovation, commitment, and teamwork — values that remain at the heart of Jiffy Trip today.

Kyle Williams and Alex Williams, the father-son duo leading Jiffy Trip, pose together, embodying the legacy and forward vision of the family business.
Four smiling Williams grandchildren in Jiffy Trip shirts sitting inside a Jiffy Trip store, showcasing the family-oriented nature of the company.

Although the two founding leaders, K.V. Williams and Larry Hammer, are no longer with us, their leadership example continues to resonate in how we operate every day. With the continued focus on community and innovation, Jiffy Trip has flourished in small and mid-markets by providing customers with a wide range of products and friendly service for decades.

Since 2003, Kyle Williams, son of K.V. Williams, has served as company president. Under his leadership, Jiffy Trip has expanded beyond rural Oklahoma to larger markets and has opened stores with a broader range of store amenities, including JT’s Restaurants, self-checkouts, and drive-thru service. 

Jiffy Trip is a true third-generation family-owned business.  Alex Williams, son of Kyle Williams and grandson of the late K.V. Williams, became the Chief Operating Officer in 2017. Alex started helping out in the family stores when he was just 10, bagging ice!  He understands the C- Store business and works alongside his father to continue our service-minded culture.     

Five decades later, with 30 stores across the Midwest and more growth on the horizon, Jiffy Trip continues to serve our communities; after all, that is our company’s Mission: 

We refresh and “refuel” our customers on the go serving delicious food and treats, delivering an exceptional customer experience and high quality fuel. Our success drives growth opportunities for our employees and giving to our communities.

Our commitment to value, convenience, service, and the communities we serve, will continue as we grow. We look forward to seeing you at one of our stores soon!


Jiffy Trip is always looking for motivated, service-oriented team members to help staff our stores, plus we have periodic openings at our corporate office and our many locations. Learn more about our competitive benefits package and what it’s like to work at Jiffy Trip on our careers page.

Community Involvement

Giving back to our community has always been important to Jiffy Trip, and we continue that commitment today. All donation requests, whether for in-kind products or sponsorship of events, should be submitted to our marketing office.

Scroll to Top


Sign up to be the first to know about our great c-store promotions, hot savings, and exclusive offers delivered directly to you!